If you have a blog, possibilities are you already recognize the significance of business blogging. But do you know how to optimize your blog posts to get them higher search engine friendly? The fact is, many bloggers fail to get the advantage of the huge marketing potential of their blogs. A new study by blogger shows that although about 60% of companies have blogs, 65% of those blog owners haven’t even renewed in the past year! By providing fresh, relevant content and making primary blog post optimization, you can take advantage of the many advantages blogging offers. Here are six simple search engine optimization (SEO) tips to help get your blog notified.
Do your research.
Keyword research is crucial for on-page optimization. Chances are you are simply including keywords without understanding them simply by giving valuable content on a topic. However, there are a diversity of tools and methods for finding relevant keywords associated with the blog post that you may not have considered. The Google Adwords Keyword Tool and semrush both offer excellent tools that enable you to find keywords associated with your topic and even spy on your competition to see what words and phrases they are targeting to produce traffic to their sites.
Utilize keywords throughout your post.
Once you have targeted some of the valuable, relevant keywords, it is important to set them wherever they will have the greatest impact for humans and search engine crawlers indexing your content. Try to combine them in the following places:
- Title
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text
- Title tags and meta descriptions
A word of caution: Don’t engage in keyword filling, which is the act of choosing your content with so multiple keywords that it becomes difficult to read. Not only will this disturb your blog readers, but it will also get you penalized by Google. A couple of strategically located keywords will do the trick.
Optimize your images.
Whenever you upload a photo to your blog, be certain to combine keywords in the file name and fill out the Alt text field with a brief, keyword-rich summary of the photo. if you don’t know learn from SEO online training course.
Reference others with links.
When you introduce another blogger or post in your blog post, insert a link to the information you are referencing. Not only is it good blogging behavior, but you may also get blessed and receive a link back. Quality links are a precious commodity for any site-seeing to rank higher in search engine results pages.
Allow readers to subscribe to your blog.
Introduce prominently put RSS or Feed Subscription Buttons and provide viewers the ability to subscribe to your content via email when possible. This enables your blog reader to have immediate notification of your newest posts without having to regularly check your site for fresh content.
Use social media
As a tiny company, you may be using Facebook, Twitter, Google+, or other social media sites to build connections with possible and current customers. Why not promote your blog content on those sites for even more web exposure? Free programs like Hootsuite do it easy to post links to your freshest blog post on all of your social media places with just a couple of clicks. You can even program your posts ahead of time!
Conclusion
By understanding these easy SEO tips, you can assist higher rankings in SERPS, enhanced web traffic, and higher consumer conversion rates. To get help with our SEO online training course and learn SEO and improve website ranking in different search engines.